After looking for a while, I realized that a billboard gives a greater opportunity for artistic license of expression. The one that spoke the most to me is above. Billboards as opposed to book covers or DVD covers gives you a larger space to work with, but the message has to appeal to a larger majority of people. Also, billboards have to be able to portray its message in a short period of time, usually a few seconds, because people see them when they are on the go. The design also uses a one point perspective (corner of pool, below the boy), drawing you into the image. The imaginary lines in the image create invisible organization, though there is much to take in, in such a short time, your eye knows where to move.
Like reading a book, you'd most likely read this message from left to right. At first you'd see the boy swimming in the swimming pool underwater (nothing out of the ordinary). A half second later, you see the city skyline in the back of the image, on the pool wall and all of a sudden the imagined image and writing about it give the viewer a clear, quick, and straight forward message of what the poster is trying to tell you. The message above the city skyline is in San Serif, leaving no chances for confusion as well as also being short and to the point.
As for Norman’s Constraints and affordances, the amount of information provided is neither limited nor indefinite. The viewer cannot directly interact with this particular billboard advertisement, but it does stay with you. Using the common image of the pool, the next time you go swimming in one or see one, this image will come back to you. The message this billboard is portraying, “save our rainforest, stop global warming” is something that I highly believe in. The message underlying the design gives the viewer and gave me a straight forward image, that if we continue on the path we are on, our future may be underwater, just like the boy in the pool and the image of the city skyline on the pool wall.
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